For participating Colleges & Schools and their students:
For participating companies/ brands:
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To reinforce their respective “positioning stances”.
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To “reach out” to youths (from premium households) multiple number of times.
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To create a “Happening Brand” aura in the minds of the target audience.
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To research on miscellaneous “insights” on completion of the contest.
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To treat the participation as a “Corporate Social Responsibility” in improving and evaluating a youths powers of Creativity, Comprehension, Communication, Cognition.